Associate Vice-President, Consumer Strategy
Cynthia is an associate vice-president in Leger’s Consumer Strategy division. She has over 20 years of experience in market and public opinion research. She has been a member of Leger’s research team since 2000.
Cynthia advises clients in various fields and manages national and international market research projects. She also contributes to the development and retention of major client accounts. She has conducted a wide variety of research projects involving customer experience (notably the WOW study), customer satisfaction, advertising tests, U&A studies, market positioning and social marketing.
In addition, Cynthia leverages her expertise and analytical skills, in-depth knowledge of research techniques, creativity, attention to detail and writing skills to contribute to the continuous quality improvement of methodological tools and research reports. She is also very involved in training Leger’s research team analysts and ensures effective quality control of the deliverables produced for various research projects.