Eddie is a vice-president of insights at Leger’s Toronto office.
He has over 10 years of market research experience and has built a strong reputation for using research, facilitation and analytics to provide clients with sense-making strategic solutions. While Eddie’s experience spans both quantitative and qualitative research, his main area of focus includes the application of advanced analytics, including multivariate statistical techniques and choice-based methodologies. These techniques allow Eddie to transform data into actionable insights and strategic recommendations.
Prior to joining Leger, Eddie started his career as a strategist specializing in strategic planning, public consultation and brand development. Throughout the course of his career, Eddie has worked with local, provincial, national and international clients across several industries, including transportation, tourism, public policy, property development, community satisfaction, education, health care, finance and energy.
Eddie also served as an adjunct assistant professor at the University of Calgary for nearly 10 years, where he instructed courses in introductory and advanced statistics, introductory psychology, consumer psychology and interpersonal relationships. Eddie is a valued lecturer and has provided several guest lectures and keynote addresses across the country.
Eddie has a PhD from the University of Calgary in Social Psychology with a focus on interpersonal relationships and human behaviour. He is also a proud member of ESOMAR.