Hélène Crépin

Vice-President, Consumer Insights


Montreal office


Hélène joined the Leger team in 1998 and has 20 years of experience in qualitative/quantitative research and marketing strategies. She specializes in consumer behaviour, brand image and segmentation. Hélène has moderated close to 1,000 focus groups and one-on-one interviews with consumers and business people. She has developed a unique, standardized measurement of customer shopping experience in store and online, known as the WOW Retail Monitor Customer Experience Index. She is also orchestrating the OVATION study.

Contact Hélène Crépin

Go back to the team page