Vice-President, Consumer Insights
Hélène joined the Leger team in 1998 and has 20 years of experience in qualitative/quantitative research and marketing strategies. She specializes in consumer behaviour, brand image and segmentation. Hélène has moderated close to 1,000 focus groups and one-on-one interviews with consumers and business people. She has developed a unique, standardized measurement of customer shopping experience in store and online, known as the WOW Retail Monitor Customer Experience Index. She is also orchestrating the OVATION study.