Ian Large

Executive Vice-President, Consumer Insights

Ian is the executive vice-president of Toronto-based Consumer Insights team.

Ian joined Leger in 2009 as leader of the company’s offices in Alberta where he headed a team of researchers in Calgary and Edmonton. In 2023, Ian moved to assume the leadership of the consumer insights team in Toronto.

Ian is a seasoned researcher with more than 30 years of experience in virtually every sector, including public affairs, financial services, energy, and municipal affairs. His background includes stints in the Middle East, Hong Kong, and Ontario with a variety of research agencies and clients. Prior to joining Leger in Alberta, Ian owned his own boutique market research company in Toronto.

Research has always been Ian’s chosen profession, and he enjoys the challenges of working with a wide variety of clients on diverse and interesting topics. Every day, he is faced with new challenges and new opportunities to deliver insights to our clients.

In addition to his work at Leger, Ian has held board positions at the University of Alberta School of Retailing, University of Alberta’s Centre for Cities and Communities, Edmonton Downtown Business Association and Strathcona County Economic Development and Tourism Advisory Committee (EDTAC).

Ian is available as a Leger media spokesperson on virtually any topic related to life and politics.