Luc Dumont

Luc, who’s been part of the Léger team since 2006, has more than 20-years experience in quantitative and qualitative market research, notably in customer experience, usability, product development and innovation studies. Luc is a seasoned focus group moderator and, thoughout his long career, has been called upon to conduct qualitative research in several countries. His mission is to help Leger clients create and adapt experiential strategies to build up customer loyalty and strengthen brand attachment.