Luc, Vice-President, Insights, has been part of the Leger team since 2006.
He has more than 25 years of experience in quantitative and qualitative market research, notably in customer experience, usability, product development and innovation studies. Luc is a seasoned focus group moderator and, throughout his long career, has been called upon to conduct qualitative research in several countries.
His mission is to help Leger clients create and adapt experiential strategies to build customer loyalty and strengthen brand attachment.
Luc is also a media spokesperson at Leger for a multitude of topics, including customer journeys, new product research, market studies, brand image and positioning and qualitative research.