Marjut Huotari

Vice-President, Healthcare


Toronto office


Marjut has been with Leger since 2013 as a vice-president in the Healthcare division. She came to Leger from the acquisition of Ifop North America, where she started in 2006.  

Marjut is a marketing professional with over 25 years of experience working with the pharmaceutical industry, including 14 years on the client side working in market research and new product marketing. She brings a unique point of view to market research with her extensive client-side experience, and a special understanding of the pre-launch market research program requirements.   

Marjut has extensive experience in qualitative and quantitative methods with the whole healthcare spectrum  patients, GPs, specialists, and allied Healthcare Professionals. From understanding the market landscape for new products to understanding the impact of new products on existing therapies, Marjut has explored all of it, using one-on-one interviews, focus groups and online surveys to help clients find solutions to the difficult challenges they face.  

Recently, understanding the patient journey from the patient and healthcare practitioner perspective has been a key area of focus for Marjut. She has conducted numerous online communities with patients suffering from various conditions (including rheumatoid arthritis, COPD, HIV and among those hospitalized with COVID-19). Marjut has also explored the patient journey with birth control and brand vs. generic medications using online communities.   

Some of Marjut’s key areas of focus include inflammatory diseases, biologics/biosimilars, cardiovascular disease, COVID-19 and oncology.    

 Marjut has a Masters of Business Administration from the Schulich School of Business. 

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