Sam Rai

Vice-President, Leger Opinion


Toronto office


Sam is a vice-president with Leger Opinion (LEO).  He joined the team in 2021. His primary responsibilities currently include business development and account management for quantitative data collection clients.   

Sam has been in the market research industry for 25 years, most recently consulting and delivering across both qualitative and quantitative research methodologies. He has extensive experience providing guidance on optimal approaches for recruiting/sampling market research participants, consulting with clients and recommending the most appropriate data collection solutions. He is known for his proactive approach and his excellent communication and project execution skills.   

Prior to joining LEO, Sam was the president and owner of SmartPoint Research, a boutique market research firm based in Toronto that nurtured long-lasting relationships with clients and panelists. 

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