Vice-President, Leger Opinion
Sam has been in the market research industry for 25 years, most recently consulting and delivering across both qualitative and quantitative research methodologies. More specifically, his responsibilities include providing guidance on the optimal approach for the recruitment/sampling of market research participants and consulting with clients by recommending the most appropriate data collection solutions. He is known for his proactive approach and his excellent communication and project execution skills.
Before joining Leger as Vice-President, Leger Opinion, Sam was the President and Owner of SmartPoint Research, a boutique market research firm based in Toronto that nurtured long-lasting relationships with clients and panelists.