Vice-President, Communications and Public Affairs
Sylvain has 30 years of experience in marketing and social research. He has conducted a multitude of large-scale studies that have allowed him to develop strong expertise in strategic analysis and research methodology related to various issues, such as communication campaign evaluation, corporate positioning, brand strategies, customer segmentation, as well as intellectual property and public opinion. To date, he has moderated over 1,200 focus groups. Since 2008, Sylvain has also been teaching the Master’s program in marketing communications research at the Université de Sherbrooke. He has also given several presentations and seminars on social observations and consumer trends in the fields of communications, energy, retail trade, culture, financial services and professional associations.