Vice-President, Communications and Public Affairs
Sylvain has over 35 years of experience in marketing and social research and joined Leger in April 2016 after working at CROP as a vice-president (1990-2016).
At Leger, Sylvain oversees numerous research projects, from prescribing project methodologies to developing strategic insights. Sylvain has conducted numerous large-scale studies that have led him to acquire solid expertise in strategic planning and research methodology on various topics, including public opinion, evaluating communication campaigns, strategic positioning, social issues and intellectual property. To date, he has conducted over 1,300 focus groups for consumer and corporate clients.
Since 2008, Sylvain has taught marketing communications in the master’s program at the Université de Sherbrooke (Longueuil campus).
The Superior Court of Quebec recognizes Sylvain as an expert in research and surveys. He is sometimes called upon as an expert to carry out survey mandates in cases of commercial identity theft or other types of litigation involving consumer groups.