Vice-President, Communications and Public Affairs
Sylvain has 35 years of experience in marketing and social research. He has conducted a multitude of large-scale studies that have allowed him to develop strong expertise in strategic analysis and research methodology related to various issues, such as communication campaign evaluation, corporate positioning, brand strategies, customer segmentation, as well as intellectual property and public opinion. To date, he has moderated over 1,200 focus groups. Since 2008, Sylvain has also been teaching the Master’s program in marketing communications at the Université de Sherbrooke. He has also given several conferences and seminars on social observations and consumer trends in the fields of communications, energy, retail trade, culture, financial services and professional associations.
Mr. Gauthier is recognized by the Superior Court of Quebec as a research and survey expert. He is sometimes called upon as an expert to carry out survey mandates in cases of business identity theft or other types of disputes involving consumer groups.