Acquisition

An excellent acquisition strategy improves your ability to find prospects and convert them to advocates. Leger Analytics can help you understand how to tailor your marketing strategies to find your highest-potential prospects and convert them.

Key Acquisition Questions Leger Analytics Can Help You Answer

• Who are our prospects (how do they differ from the general population, what is their motivational, psychographic and behavioural profile)?
• Which prospects have the most potential, and how can we reach them and communicate with them to increase our chances of success?
• Which of our prospects are most likely to convert to customers?
• Which consumer characteristics make a prospect more likely to convert?

With Our Insights, You Can…

• Identify and profile the prospects that are most likely to purchase your products/services
• Reduce media expenses by focusing on your potential market
• Leverage marketing actions to find high-potential prospects

Our acquisition deliverables may include predictive models, propensity models, market segmentation/clustering and associated profiles, etc.

Not sure what you’re looking for? We’ll help you get started—contact us for a quote.

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