Conducted in collaboration with R3 Marketing, LoyalT is the most comprehensive study in Canada on the performance of loyalty programs.
For the past five years, the study has analyzed consumer attitudes and behaviours regarding the use of loyalty programs. LoyalT highlights the main industry trends and the strategies of Canada’s best loyalty programs. It also allows you to compare your program to the top 10 Canadian loyalty programs.
Also, discover your LoyalT score, based on 3 key performance indices (behaviour, engagement and attachment), in addition to 20 indicators that allow you to work on improving your program.
In 2021, more than 60 programs were analyzed across 11 industries, including retail, service, entertainment and food service. The results are based on the responses of over 10,000 Canadians.