Study developed by Leger + Cossette
This new study allows you to measure and understand the power of the relationship between your brand and consumers.
- Your strengths and weaknesses in the eyes of the consumer
- A portrait of your industry and your competitors
- Segmentation and profiling of your audience
- Possibility of adding further measures in order to better identify appropriate levers of action
Ovation is synonymous with in-depth knowledge of your audience and the segments of which it is composed.
Over 5,000 respondents in Canada, more than 205 brands analyzed in 12 sectors and 25 sub-sectors.