Reputation

After more than two decades of measuring companies’ reputations across Canada, Leger’s Reputation study needs no introduction.

Reputation evaluates approximately 300 companies in Canada across more than 30 sectors of activity. Each company is analyzed based on 6 components, and each sector is evaluated by more than 1,500 Canadians (for a total of more than 38,000 Canadians surveyed).

AN OVERVIEW OF THE REPUTATION STUDY

Reputation is the only study that provides a comprehensive sector-by-sector analysis of the reputation of more than 300 companies in Canada, conducted with more than 30,000 Canadians; a reference for more than 25 years.
Using Leger’s exclusive model, it measures the 6 core pillars of corporate reputation: financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation.
In the report, you will get an analysis of the reputation of companies over the last 5 years, reasons for negative opinions, comparative performance measurement of the 6 components of reputation, a way to benchmark your results and those of your competitors, a special analysis of reputation by gender and generation and customer vs general population analysis.
Reputation also includes 5 key variables to assess your employer brand and compare you to your competitors in the context of labour scarcity: employer score, values, future, ambience and attractiveness. You will receive the details on all the variables for all companies in your sector and your employer score (compared to the norm in your sector of activity, and all of the sectors in the study): all the information you need to evaluate and compare yourself as an employer.