After more than two decades of measuring the reputation of companies all over Canada, Leger’s Reputation study needs no introduction.

Nevertheless, here are good reasons to get on board:

  • The only study that provides a complete sector analysis of corporate reputation across more than 300 companies in Canada.
    • Survey of over 28,000 Canadians
    • Dissecting your company’s reputation according to the 6 pillars of the exclusive Leger model
    • A standard for over 20 years
  • Measures the 6 core pillars of corporate reputation:
    • Financial Strength
    • Product and Service Quality
    • Social Responsibility
    • Honesty and Transparency
    • Attachment
    • Innovation
  • A reflective, historical analysis of corporate reputation.
    • Reasons for poor opinion
    • Comparative performance measurement of the 6 reputation components
    • Benchmark your results and those of your competitors
    • A special corporate reputation analysis per generation (millenials, Generation X and boomers)
    • Customer vs. general population analysis.

Reputation: more than 300 companies surveyed across Canada, 29 sectors, 6 analyzed components, and over 1,000 respondents in Quebec and 1,500 in the rest of Canada.

NEW IN 2019: The employer’s brand image, now measured according to 5 new variables that evaluate your employer brand. Compare your company to others in today’s tight workforce marketplace.

2019 Canadian Ranking

  • 1
    Canadian Tire Logo
  • 2
    Google Logo
  • 3
    Dollarama Logo
  • 4
  • 5
    SONY Logo
  • 6
  • 7
  • 8
  • 9
  • 10

Does this study interest you?

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