The WOW study has been the specialist in measuring the in-store customer experience for over 10 years.
This comprehensive study evaluates various performance indicators specific to retail businesses. Year after year, it reveals the ranking of the retailers that offer the best in-store customer experience, their strengths and weaknesses, and the main in-store irritants.
In 2022, 12,000 Quebecers and 12,000 Ontarians were surveyed to evaluate nearly 200 retailers present in Quebec and 148 in Ontario on 20 dimensions of the customer experience.
[NEW] The 2022 WOW study will paint a picture of the current and future labour shortage situation affecting the retail sector.
The WOW Digital study evaluates the online customer experience (websites and mobile apps).
This comprehensive study evaluates the online customer experience, from online shopping to delivery, based on key online performance indicators. It identifies the major irritants encountered by your online visitors and analyzes their comments.
WOW Digital evaluates more than 200 websites/mobile apps in Canada on 14 non-transactional customer experience dimensions.
The WOW WEST study evaluates the best in-store experience in Western Canada
The WOW West study is the only study that provides a comprehensive sector analysis of in-store customer experience in Western Canada.
For this study, a total of 52 retailers or departments across more than 7 business sectors were evaluated on multiple customer experience dimensions.
2022 Ranking
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WOW - 2022 RANKING OF THE BEST IN-STORE EXPERIENCES IN ONTARIO
In 2021, the WOW study surveyed 13,000 Ontarians about their in-store experience at 153 retailers across 20 different sectors.
WOW DIGITAL - 2022 RANKING OF THE BEST ONLINE EXPERIENCES IN CANADA
Our WOW Digital study evaluated the online experience on 184 Canadian websites and mobile apps on 22 dimensions of our online customer experience model.