The WOW study has been the specialist in measuring the in-store customer experience for over 10 years.
This comprehensive study evaluates various performance indicators specific to retail businesses. Year after year, it reveals the ranking of the retailers that offer the best in-store customer experience, their strengths and weaknesses, and the main in-store irritants.
In 2021, 26,000 Quebecers and Ontarians were surveyed to evaluate nearly 200 retailers on 20 dimensions of the customer experience.
[NEW] A major new feature of the WOW study is the analysis of the drivers of a sense of belonging, i.e., the in-store customer experience dimension that has the greatest impact on recommending the retailer across all sectors.
The WOW Digital study evaluates the online customer experience (websites and mobile apps).
This comprehensive study evaluates the online customer experience, from online shopping to delivery, based on key online performance indicators. It identifies the major irritants encountered by your online visitors and analyzes their comments.
WOW Digital evaluates nearly 200 websites/mobile apps in Canada on 22 dimensions of the online customer experience.
WOW - 2021 RANKING OF THE BEST IN-STORE EXPERIENCES IN ONTARIO
In 2021, the WOW study surveyed 13,000 Ontarians about their in-store experience at 153 retailers across 20 different sectors.
WOW DIGITAL - 2021 RANKING OF THE BEST ONLINE EXPERIENCES IN CANADA
Our WOW Digital study evaluated the online experience on 184 Canadian websites and mobile apps on 22 dimensions of our online customer experience model.