Wow

For nearly 10 years, the WOW syndicated study has excelled in measuring in-store customer experience.

It is a comprehensive study that answers questions such as:

  • How can you develop and retain your clientele?
  • What are your strengths and weaknesses as well as those of your competitors?
  • Who are the best retailers?

Who?

Evaluation of the customer experience at over 200 Quebec and 160 Ontario-based retailers. A total of over 20,000 respondents per province evaluate their experience with retailers across 20 dimensions.

How?

Each retailer is assessed by 400 recent customers aged 15 years and over.

When?

Data collection takes place from approximately mid-September to mid-October.

Weighting

Data is weighted to be representative of each retailer’s clientele (gender, age, region and language).

New in 2018, Leger launches a separate study, Digital WOW, to measure customer online experience.

2018 RANKING - TOP 10 IN CANADA

  • 1
  • 2
    Penningtons Logo
  • 3
  • 4
    Davids Tea Logo
  • 5
  • 6
    Bath and Body Works Logo
  • 7
  • 8
  • 9
  • 10

Does this study interest you?

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