The WOW study has been the specialist in measuring the in-store customer experience for over 10 years.
This comprehensive study evaluates various performance indicators specific to retail businesses. Year after year, it reveals the ranking of the retailers that offer the best in-store customer experience, their strengths and weaknesses, and the main in-store irritants.
In the last year, 14,000 Quebecers and 12,000 Ontarians were surveyed to evaluate more than 220 retailers present in Quebec and 160 in Ontario on over 20 dimensions of the customer experience.
[NEW] The 2024 WOW study painted a picture of the current economic context and loyalty programs.
The WOW Digital study evaluates the online customer experience (websites and mobile apps).
This comprehensive study evaluates the online customer experience, from online shopping to delivery, based on key online performance indicators. It identifies the major irritants encountered by your online visitors and analyzes their comments.
WOW Digital evaluates more than 270 websites/mobile apps in Canada on 14 non-transactional customer experience dimensions.
The WOW WEST study evaluates the best in-store experience in Western Canada
The WOW West study is the only study that provides a comprehensive sector analysis of in-store customer experience in Western Canada.
For this study, a total of 55 retailers or departments across more than 8 business sectors were evaluated on multiple customer experience dimensions.
2024 Ranking
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WOW - 2024 RANKING OF THE BEST IN-STORE CUSTOMER EXPERIENCES IN ONTARIO
In the last year, the WOW study surveyed 12,000 Ontarians about their in-store experience at 162 retailers across 21 different sectors.
WOW DIGITAL - 2024 RANKING OF THE BEST ONLINE CUSTOMER EXPERIENCES IN CANADA
Our WOW Digital study evaluated the online experience on 184 Canadian websites and mobile apps on 22 dimensions of our online customer experience model.