For 10 years (9 in Ontario), the WOW syndicated study has excelled in measuring in-store customer experience.

It is a comprehensive study that answers questions such as:

  • How can you develop and retain your clientele?
  • What are your strengths and weaknesses as well as those of your competitors?
  • Who are the best retailers?


Evaluation of the customer experience at over 200 Quebec and Ontario-based retailers, across 20 dimensions, via an online survey.


Each retailer is assessed by 400 recent customers 15 years of age or older.


Data collection takes place from approximately mid-September to mid-October.


The data are weighted to be representative of each retailer’s recent clientele (gender, age, region and language).

WOW Digital is a comprehensive evaluation of the online customer experience (website and mobile app) and the omnichannel experience.

This extensive and relevant study presents the following:

  • What is the profile of your online visitors?
  • What are your strengths / weaknesses at each stage of the customer journey?
  • What goals do your visitors want to achieve when they use your website or app?
  • Why do your visitors abandon their shopping cart?

Through a web survey, this study assesses 22 dimensions of the customer experience of more than 100 websites/mobile apps in Canada.

The data are weighted to be representative of recent visitors to each website or mobile app (gender, age, region and language).


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Does this study interest you?

Fill the contact form right below to receive further information.

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