Leger Opinion | LEO

Leger Opinion (LEO) Panel

Born from the desire to reinvent research in 2004, Legerweb has become the largest proprietary panel in Canada. In 2019, Legerweb became Leger Opinion, also known as LEO, with a new and enhanced offer completely redesigned for the benefit of our clients. Just how many members do we have?


We are proud to put forward the same core team we’ve always had. The same team that ran rigorous methodology for years on internal projects, the same team that knows what surveys are all about. Now five years and counting after deciding to officially put ourselves out there, we are proud to say we have plenty of new relationships and satisfied clients. LEO has grown faster than the offspring of the Jolly Green Giant. We are an independent, fullservice data collection team. While we are happy to serve clients with our “sample only” structure, we also have a lot more to offer!

We are definitely not your average data collection company. That’s why LEO is all you’ll ever need for all Canadian data collection services. We have dedicated in-house teams with years of experience. Our services cover every aspect of your survey including programming, CAWI and CATI data collection, coding, translation, data processing and in-depth analytics. See, no need to even think about going elsewhere…

LEGER OPINION IS HERE FOR ACADEMICS: Frequently asked questions about working with the Leger Opinion team

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Become a LEO member

Voice your opinion by joining one of the largest panels in Canada.

Earn money by completing surveys!

For each survey completed, earn money, AirMiles or Aeroplan points and be eligible to win one of our 5 monthly prizes valued at $2,500.

Be a driver of change!

Your ideas and your lifestyle contribute to the evolution of our society on a daily basis. For over 30 years, thousands of studies conducted by Leger have identified consumer trends and influenced decision making. Today, Leger offers you a single portal to voice your views. Seize the opportunity to make a difference in your world. Register today.

Become a LEO member

Leger Happiness Index

The LHI is a new way to qualitatively and quantitatively evaluate the general mindsets of populations and compare them to one another. We start with the premise that all individuals are consciously or unconsciously in search of a situation that closely resembles their vision of happiness; which varies depending on values, knowledge and feelings from one individual to the next. Ultimately, the LHI evaluates impressions and perceptions that people have of their own state or situation.

Measure your own level of happiness

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