Leger Marketing presented findings on December 18th at the Pyramid Club in Philadelphia giving advice on just how to do that.
- Did you know that today it is estimated that over 85% of a company’s value is intangibles, such as Reputation?
- Did you know that there are 8 key drivers of Reputation, with some far and away more important than the rest?
- Are you wondering which of America’s top companies ranked high in reputation and which ones ranked low?
Dr. Terry Flynn, an accomplished reputation management practitioner, DeGroote School of Business Professor, innovator, researcher and member of Leger Marketing’s Academic Advisory committee discussed all of these questions and more at the latest Leger Marketing Executive Presentation in Philadelphia, presenting: Driving the Reputation of America’s Leading Brands: A New Look at the Components of Reputation.
