3 webinars to better understand millennials and Generation Z
- Being a Young Citizen in 2022 (December 2, 2021, 12:00 p.m. (noon) EST) – Watch the webinar here
- Being a Young Consumer in 2022 (December 9, 2021, 12:00 p.m. (noon) EST) – Watch the webinar here
- Being a Young Worker in 2022 (December 16, 2021, 12:00 p.m. (noon) EST) – Watch the webinar here
What does it mean to be a young person in 2022?
Leger presents the 4th edition of its Youth Study, the largest Canadian survey ever conducted among the younger generations. Based on a survey of 3,500 Canadians and Americans between the ages of 15 and 39, the Youth Study profiles two young generations: Generation Z and millennials.
Using three sections, citizenship, consumer behaviour and work, the Youth Study answers the question, what does it mean to be a young person in 2022?
By analyzing the responses to over 50 questions posed to today’s young North Americans, this study defines the youth of tomorrow. It’s up to you to discover who they are!