WIN International, the world’s leading association in market research and polling, has today published Part 3 of the 2018 WIN World Survey (WWS) exploring the views and beliefs of 30,890 people from 40 countries across the globe. This survey reveals alarming attitudes and behaviors in many countries.
- Only 27% of people around the world believe that social attitudes and behaviours treat men and women equally.
- 48% believe that men are favoured whilst only 17% believe that women are favoured, 8% say that they don’t know.
- Countries with the lowest levels of gender equality include Japan 8%, Morocco 8%, India 14%, Chile 15%, Mexico 15%, Spain 15% and France 16%.
- Many of the APAC countries believe that high levels of gender equality exist (Philippines 61%, Thailand 59%, Indonesia 57%, Vietnam 48%).
Gender Equality at home, at work, in the media, in politics and in social settings:
- A high 38.2% net of the total sample believe that Gender equality has been achieved at home.
- Good progress has also been achieved in the media (22.3% net) and in social settings (20.1% net).
- However, there is more to be done at work (13.4% net).
- Politics is ranked as last for Gender Equality (-0.7% net).
- Females provide the same rank order with gender equality most progressed at home (31.1% net) and least in politics (-9.4% net).
- Younger females (18-34yrs) are reporting higher Gender Equality at work (9.6% net) than older females (55+yrs) (-3.9%).
- There is however a large discrepancy (in the order of 20%) in the perception of Gender Equality between males and females at work. This difference of opinion does not exist to the same extent at home, in the media, in social settings or even in politics (in politics there is a difference of 18 points).
- Of concern is that females who report that they are Unhappy also report very negative Gender Equality at work (-23.1% net), in politics (-27.6% net), in social settings (-3.5% net), in the media (-1.1% net) and a low but positive score at home (6.2% net).
- Sexual harassment is a problem around the world with 15.6% of females 18-34yrs reporting that they have experienced sexual harassment in the last year.
- Extremely high levels of sexual harassment are reported by women of 18-34yrs in Mexico (43%), Ireland (32%) and Australia (29%).
- 1% of females 35 to 54 years and 3.3% of females 55+ report sexual harassment in the last year whilst only 4.0% of all males report sexual harassment in the last year.
Violence (physical or psychological)
- Violence has been experienced by 14.5% of people across the world in the last year.
- The incidence of violence is highest amongst females 18 to 34 years (20.3%).
- People who report that they are Unhappy also report high levels of violence (29.5%), particularly students 18 to 34 years (34.7%).
- The countries with highest reported violence levels include Paraguay (34.6%), Mexico (34.2%), Chile (31.4%), South Africa (30.3%) and India (29.2%).
- The African region reports the highest level of violence (27.7%), whilst APAC has the lowest (9.6%).
- The countries with the lowest violence levels include Italy (2.4%), Vietnam (3.1%), Indonesia (3.2%), Thailand (3.9%) and South Korea (4.3%).