In June 2022, Leger conducted a survey of 1,000 Americans to explore their gaming habits and examine trends among young lottery players (aged 18-29). Simon Jaworski, Executive Vice-President, USA, recently shared the insights from this survey in an article in Public Gaming Magazine titled Under 30? Underwhelmed!
SOME OF THE KEY FINDINGS ABOUT YOUNG LOTTERY PLAYERS INCLUDE…
- Among young lottery players (aged 18-29), mobile games (38%) and console games (36%) are the two dominant gaming modes.
- No (0%) 18-29-year-old young lottery players who purchased scratch tickets in the last year say that they think scratch tickets are the most fun game.
- Young players generally want three or four common factors for pleasure: something in their hand (sensory or control), for it to be easily accessible from home (comfort zone) or to be able to play whenever they want (instant gratification) or wherever they want (mobile).
- While 69% of Americans were aware of the second-largest Mega Millions® jackpot in history ($1.28 billion), this number was strongly and significantly lower among 18-29-year-olds, at just 37% (and only 10% of this age range bought a ticket).
To learn more, do not hesitate to read the article.
DISCOVER LEGER’S PLAYER VALUE STUDY
Do you work or have clients in any of the key American gaming sectors: lottery, sports betting, casino gambling, online gambling or video/social gaming/eSports? Would you like to understand what drives player value post-COVID, be able to respond to changing player behaviours and inform your planning decisions?
Leger’s lottery and gaming research experts are launching a new Player Value Study which includes an index and player segmentation based on value. Over 3,000 Americans aged 16 and over will be surveyed annually, including n=1,000 Hispanic Americans and n=300 Spanish-speaking Americans, to help gain a greater understanding of the Hispanic gaming marketplace.
Purchasers of the study will receive the Player Value Index, data tables filtered by generation (Gen Z, millennials, Gen X and Boomers), market segmentation based on the Player Value Index, a comprehensive national report and a 45-minute presentation.
Download the brochure to learn more!
DIGITAL CANADA 2023: A STUDY BY RESSAC AND LEGER
Are you interested in learning more about trends among Generation Z and millennials north of the border? Register for our free webinar!
On November 10, we will unveil the results of Digital Canada 2023, Leger and Ressac’s first joint digital study on Canadian users’ behaviour on social platforms and users’ perceptions of and receptivity to influencers, branded content and online advertising.
Digital Canada is a definitive guide for any professional or leader interested in digital trends.