Developments – Initial Findings from the 2010 AIF Resale Study

Over the past several months, ARDA has sought to introduce a new way of looking at existing timeshare owners. In the 2010 survey—discussed in detail in October 2010 Developments—timeshare owners were asked to respond to a series of questions addressing how they felt about the product. The responses to these questions were used to identify different attitude classifications from which owners were assigned to six segments or groups: Fans, Vacationists, Togetherers, Experiencers, Strugglers, and Attritors. These attitudes toward ownership will translate into certain behaviors from which we can extrapolate how the industry will change and grow.

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