Lottery insights – The Death of Lotto

Could Mark Twain’s famous quote, “The reports of my death are greatly
exaggerated”, be applied to North America’s longest running ‘6 ball’ drawing
game, Lotto? In an ever changing Lottery drawing game landscape, Lotto has seen its sales squeezed from all sides of the Online spectrum over the last ten years. Lotto
also took what some perceived as perhaps the killer blow in 2009, with the
arrival of the long-awaited Powerball/Mega Millions cross-sell. However, Lotto’s appeal still remains strong, particularly among the Lottery’s core players (Weekly or Recent players).

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