Simon Jaworski, President of Leger’s U.S. office and lottery and gaming expert, recently wrote an article for the July/August 2021 issue of NASPL Insights.
The topics of his article include how lottery play is down, but spending is up; the facts and myths of COVID-19 and how to get the casual player back.
In his article, Simon notes, “Based on Leger’s research in the past year, the following four questions are the ones that appear most urgent in answering in order to help guide continued success for the lottery industry:
1. Can state lotteries and their vendor partners woo back the casual/lapsed players, to widen the base?
2. Will the higher-spending scratch players move more of their disposable income back to other forms of entertainment as COVID restrictions are relaxed across the country, and what can lotteries do to prevent this happening?
3. Can iLottery become another revenue stream sooner rather than later for those jurisdictions that haven’t started down that path already? And for those that have, can they expand into areas that help lotteries compete against other forms of online gaming, particularly Instants in all their current formats?
4. What can the lottery industry do as a whole to innovate with new products, to ensure the next generation of players are excited to venture into lottery products on a regular basis?”