Why and How People Buy – From confusion to coherence through analytics

By now everyone knows that data availability is growing at warp speed. The global
volume of digital data stored and managed in 2010 was over a trillion gigabytes. If that is staggering, consider this: it will grow 40-fold in the next 5 years. If the current storage capacity of data were transferred onto CDs and if they were stacked one on top of another it would stretch from earth to 80,000 km beyond the moon.
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