We are pleased to announce the addition of four new team members within our Leger USA team. This team expansion supports Leger’s strategic objective to deepen our presence and impact in market research, while also delivering more robust insights, and reinforce its position as a leading research partner across North America.
“Strengthening our foothold is a key pillar of Leger’s long-term strategy,” said Dave Scholz, Executive Vice-President at Leger. “By growing our presence, we are not only enhancing our research and analytics capabilities but also positioning ourselves as a leading force in the industry, delivering unparalleled insights to our clients across North America.”
Meet Our New Team Members
Mukul Aggarwal, Research Director
Mukul is a seasoned research professional with over eight years of experience translating consumer behaviors, attitudes, and motivations into strategic insights. His work is grounded in a deep understanding of how people think, feel, and make decisions—empowering brands to build stronger connections with their audiences.
Skilled in both qualitative and quantitative methodologies, Mukul has led a wide range of research initiatives including brand tracking, U&A studies, segmentation, and product testing. He is passionate about delivering insights that don’t just inform but inspire action, helping clients uncover growth opportunities and shape smarter business strategies. Mukul has also successfully managed multimillion-dollar research portfolios, ensuring every project delivers clear, consumer-driven value.
Jordan Gollup, Senior Research Director
Jordan brings deep expertise in consumer insights, with a focus on packaging and retail, telecommunications, financial services, and technology. Throughout his career, he has prioritized being more than a research provider—acting instead as a true partner to clients by delivering actionable insights and strategic guidance. He’s known for navigating complex business challenges and driving outcomes that matter.
Jordan previously held senior roles at top research organizations, including GfK (now NielsenIQ), where he served as a Senior Research Manager and Senior Project Management Expert. Before that, he was a Project Director at PRS (now Behaviorally). Across these roles, he’s demonstrated a consistent ability to lead high-impact research and deliver meaningful results.
Munish Joshi, Director, Business Development
Munish Joshi is a leader in market research and digital strategy professional with over 20 years of experience helping organizations uncover insights and drive business success. With a consultative, solutions-oriented mindset, Munish brings a deep understanding of both the art and science of research to every engagement.
His career spans a wide range of industries, where he has partnered with clients to navigate complex challenges through tailored research approaches. From quantitative and qualitative to mixed-modal methodologies, Munish leverages the full spectrum of tools to uncover actionable insights that fuel strategic decision-making.
Jeff McKenna, Data Scientist
Jeff is a pragmatic researcher who understands the requirements and application of a range of research methodologies, such as: latent class, clustering, and CART techniques (often used in market segmentation projects), conjoint and experimental choice designs (often used in messaging & product development and optimization), and correlation and regression analyses (often used in satisfaction and brand driver studies). Finally, he is an advanced user of SPSS Statistics, Excel and Tableau for data mining, analytics and visualization.
Over his 25 years in market research, Jeff has had direct hands-on experience in all stages of market research, including research design, advanced analytics, business intelligence, and strategic planning. This has enabled him to bring pragmatism and expertise when assisting organizations to drive positive changes through data and analytics. Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs.
“Our team expansion brings a wealth of expertise in high-quality research and advanced analytics, which are crucial for smart decision-making,” said Tracey Berkenbush, Senior Vice President of Leger USA. “By leveraging cutting-edge methodologies and deep market knowledge, they will empower our clients with data-driven strategies that fuel growth, innovation, and a sustainable competitive advantage.”
About Leger
Leger is one of North America’s fastest-growing market research companies, with a significant presence in North America. Leger USA specializes in delivering high-quality research, insights, and strategic advice, powered by AI-driven technology. Through innovative methodologies and cutting-edge analytics, Leger provides solutions that span sectors, including CPG, retail, health and wellness, and travel. Leger’s commitment to accuracy enables clients to navigate the complexities of their industry and niche, across all generations. For more information, visit leger360.com.
To learn more about our services or connect with our U.S. team, contact us here.
