Consumer Packaged Goods (CPG)
Navigate evolving market shifts
Thrive amidst uncertainty and embrace the changing consumer.
Understand your customers’ needs
Emerging and established CPG brands must respond quickly to shifting consumer preferences.
The attraction of cost-conscious consumers to private and white-label brands is increasing, alongside a rise in direct-to-consumer products and persistent challenges in the supply chain.
By deeply understanding your customers, you can innovate effectively and gain a competitive edge. We’re here to help you stay proactive and stand out with our advanced research solutions.
As your trusted partner, we can guide you through your industry and emerging complementary CPG areas like health & wellness, personal care, sustainability, and more.
Some of our satisfied clients include Nespresso, L’Oréal, and more.
Make important decisions faster
We equip your brand with better insights, allowing you to create and offer more relevant products and provide the optimal customer experience. Some of our CPG market research expertise you can leverage to make better decisions includes:
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Foundational research
Understand the market landscape, who your customers are, who they could be, and how to reach them. Get a detailed understanding of the different segments that make up your customer base to tailor your marketing messages most effectively.
Optimization
Set the optimal prices for your products or deep dive into optimizing your packaging, leveraging pre-shelf and post-shelf testing to understand what appeals to consumers most.
Brand tracking
Be certain your product resonates and grows with your core target by better understanding your product awareness and lift.
Product innovation and R&D
Create optimal products by integrating your audience and their insights into your development process. Develop and test new ideas, product formulas, or prototypes using innovative approaches, including sensory testing using IHUTs (in-home usage tests) or CLT (central location tests), and more.
What makes us different?
Dedicated experts with cross-category expertise
IDEAvate360
Online panel (LEO)
Access hard-to-reach audiences
Dedicated experts with cross-category expertise
With expertise across multiple CPG sectors—beauty, personal care, food, beverage, luxury, and more—we ensure your brand benefits from our team’s efficiency and comprehensive knowledge.
IDEAvate360
Leverage insights from consumers, influencers, and AI to future-proof your ideas, set new trends, and propel your brand forward.
Online panel (LEO)
Our LEO panel has 400,000+ members across North America for all your research needs. Our data is so accurate and reliable that even our competitors use it.
Access hard-to-reach audiences
Dig deep with hard-to-reach populations to get the insights you need. We can help you reach your targets, no matter how niche.
Stay focused on the future
Enhance your CPG marketing strategies today.