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Neighbours, Not Twins: How Canadians and Americans See Each Other
Canada and the United States share one of the world’s closest bilateral relationships, spanning trade, defence, travel, culture, and geography. But proximity does not always mean similarity. Our...
Consumer Financial Wellbeing in 2026: When Cost Shapes Health Decisions
Consumers’ financial wellbeing is no longer separate from health. In 2026, it is one of the biggest factors shaping how they maintain it. 79% of U.S. consumers report experiencing at least moderate...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance...
Longevity Trends in 2026: Why Aging Well Means Something Different Today
Longevity is taking on a new meaning in 2026. According to Leger’s Health and Wellness Toolkit, 58% of U.S. consumers believe the definition of “aging well” has changed over the past decade. ...
Protein’s Expanding Role in Health Trends in 2026
Protein-based food isn’t just a trend in 2026. According to Leger’s Health and Wellness Toolkit, 85 percent of U.S. consumers consider protein important to supporting their wellness goals,...
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