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Prediction markets are no longer just an emerging idea on the edges of sports betting. Our Fall 2026 study shows they already have a meaningful foothold among active bettors in Canada and the United States, even though adoption remains much more limited across the...
As trade tensions between the United States and Canada reach the consumer shelf, Americans say they are willing to...
Americans give their happiness an average score of 70 out of 100, offering a broad snapshot of how people across the...
Consumers’ financial wellbeing is no longer separate from health. In 2026, it is one of the biggest factors shaping...
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools...
Longevity is taking on a new meaning in 2026. According to Leger’s Health and Wellness...
Protein-based food isn’t just a trend in 2026. According to Leger’s Health and Wellness...
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more...
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