Health & Wellness
Nurture a health-focused future
Gain a competitive edge while navigating the competitive health and wellness industry.
Engage your customers on their wellness journey
Whether you’re an emerging or established brand, deeply understanding your customers and the market is critical.
Consumers are now more aware of their health & wellness than ever. Your brand must rise to the challenge of both helping them achieve their goals and producing products that are environmentally responsible.
We supply you with the data-driven consumer insights needed to deliver the experiences your customers are looking for and help you build positive brand associations.
In this ever-changing world, we’re here to be your trusted partner, helping you stand out and stay ahead with custom research solutions.
Some of our satisfied clients include Kroger, Dannon, and more.
Actionable insights for brand growth
In addition to custom qualitative, quantitative, or hybrid research, some of our health & wellness market research expertise you can leverage includes:
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Attitude and usage studies
Optimize your positioning and refine your strategy by better understanding what customers think of your (and your competitors’) products and how they use them.
Online communities
Engage in an ongoing private conversation with your target consumers to get insights fast or use our proprietary health & wellness community.
Segmentation
Understand the market landscape, your target audience, and the best way to reach them and effectively tailor your messaging.
Product testing
Develop, test, and refine new product ideas before going to market by leveraging sensory research like in-home usage tests (IHUTs) or central location testing (CLT).
What makes us different?
Dedicated experts
Cross-category expertise
Health & wellness online community
IDEAvate360
Dedicated experts
Our experts have been deeply immersed in the health & wellness industry since 2012, before it exploded in popularity. Their in-depth expertise is an asset when developing your strategy.
Cross-category expertise
No matter your category—consumer goods, personal care and hygiene, CBD, homeopathy, natural medicine, beverages, food, milk/dairy substitutes, diets and nutritional support, sustainable and eco-conscious brands, products, packaging—you can count on working with an expert that understands the intricacies of your business.
Health & wellness online community
Get fast qualitative and quantitative insights to support your strategy. Made up of U.S. consumers who take their health and well-being to heart, our community can be segmented by how engaged members are in different categories.
IDEAvate360
Leverage insights from consumers, influencers, and AI to future-proof your ideas, set new trends, and propel your brand forward.
Take your brand to the next level
Drive engagement and foster a sustainable, eco-conscious path forward.