Lottery & Gaming
Win big with a new gaming strategy
Grow responsibly and steadily while navigating the future of lottery and gaming.
Adapt faster with data and insights
How do you grow your business while staying committed to responsible gaming practices?
Lottery agencies must manage a delicate balance in an ever-changing industry.
More and more, we’re seeing increased competition, slowly evolving retail practices and barriers to entry, and regulatory frameworks that differ from jurisdiction to jurisdiction.
We’re here to be your trusted partner, helping you stand out and stay ahead with custom research solutions.
Some of our satisfied clients include BCLC, Manitoba Liquor and Lotteries, and more.
Strategic advice across categories
In addition to custom qualitative, quantitative, or hybrid research, some of our lottery & gaming market research expertise you can leverage includes:
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Usage and attitude studies
Understand consumers’ perceptions and gaming habits so you can identify market opportunities and stay ahead of the competition.
Concept testing
Test your ideas at an early stage of the product development process and understand consumer preferences so you can refine new products before launching.
Segmentation
Develop a comprehensive understanding of the market landscape, your target audience, and the best way to reach them.
Problem gambling prevalence
Explore problem gambling rates among the population and develop strategies to mitigate harm.
What makes us different?
Comprehensive category expertise
Nearly a century of combined experience
Regional expertise
Advanced analytics
Comprehensive category expertise
No matter your category—scratch tickets, draw games, iLottery, sports betting, online gambling brick and mortar gambling—you can count on working with a qualitative and quantitative research expert who understands the intricacies of your business.
Nearly a century of combined experience
Our clients frequently tell us it’s great working with us because they don’t need to educate us about their business, products, and consumers because of our deep expertise in the industry.
Regional expertise
Our deep understanding of trends, game sales, lottery culture, and jurisdictional regulations helps us hit the ground running on your project.
Advanced analytics
When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team.
Grow responsibly with lotto & gaming insights
Utilize our expertise to fuel your growth.