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Neighbours, Not Twins: How Canadians and Americans See Each Other
Canada and the United States share one of the world’s closest bilateral relationships, spanning trade, defence, travel, culture, and...
Pollster Polled: Arlen Dawlatian
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive...
U.S. Politics and Public Sentiment: Trends from the April 2026 Survey of Americans
This report analyzes the April 2026 Survey of Americans, covering 2028 voting intentions (52% Democratic vs 42% Republican), Trump’s 45% approval rating, and 38% identification with the MAGA movement.
Expo West 2026: Innovation Is Thriving. Clarity Drives Distribution
Natural Products Expo West 2026 showcased extraordinary innovation across beverages, women’s health, protein, fiber, beauty, and...
Leger Creates an Artificial Intelligence Scientific Committee
Leger, the largest Canadian-owned polling, marketing research, and analytics firm, announced today the creation of its Artificial...
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Consumer Financial Wellbeing in 2026: When Cost Shapes Health Decisions
Consumers’ financial wellbeing is no longer separate from health. In 2026, it is one of the biggest factors shaping how they maintain it....
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and...
Longevity Trends in 2026: Why Aging Well Means Something Different Today
Longevity is taking on a new meaning in 2026. According to Leger’s Health and Wellness Toolkit, 58% of U.S. consumers believe the...
Protein’s Expanding Role in Health Trends in 2026
Protein-based food isn’t just a trend in 2026. According to Leger’s Health and Wellness Toolkit, 85 percent of U.S. consumers consider...
Sports Betting Gets Smarter as Fans Turn to AI
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs...
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