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2026 U.S. Midterms
With the U.S. midterm elections approaching on November 3, 2026, our latest survey examines Americans' voting intentions, confidence in...
Travel Trends: Canadian Travellers Are Looking Beyond Canada This Fall
After a summer when domestic travel held a particularly strong position, Canadians are widening their horizons again this fall. Canada...
Travel Trends: Canadian Travellers Are Looking Beyond Canada This Fall
After a summer when domestic travel held a particularly strong position, Canadians are widening their horizons again this fall. Canada...
Americans See Tariffs as a Drag on the U.S. Economy
Trade tensions between the United States and Canada remain high, but Americans are also weighing the impact closer to home.Our latest...
Neighbours, Not Twins: How Canadians and Americans See Each Other
Canada and the United States share one of the world’s closest bilateral relationships, spanning trade, defence, travel, culture, and...
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AI Shopper Revolution: What Retailers Need to Know
Imagine a shopper looking for a new running shoe. Instead of scrolling through retailer websites, comparing dozens of models and reading...
Prediction Markets Are Taking Hold Among Sports Bettors
Prediction markets are no longer just an emerging idea on the edges of sports betting. Our Fall 2026 study shows they already have a...
The Trade War Is Back. Is “Buy American” Back Too?
As trade tensions between the United States and Canada reach the consumer shelf, Americans say they are willing to reconsider some of the...
How Happy Is America in 2026?
Americans give their happiness an average score of 70 out of 100, offering a broad snapshot of how people across the country are feeling...
Consumer Financial Wellbeing in 2026: When Cost Shapes Health Decisions
Consumers’ financial wellbeing is no longer separate from health. In 2026, it is one of the biggest factors shaping how they maintain it....
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