Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on various subjects that interest the global population.
As economic headwinds persist, Americans are recalibrating how they spend, save, and assess their financial futures. The WIN World Survey 2025 combined with fresh insights from Leger’s Trump Tariff Tracker, reveal a population deeply aware of cost pressures—and actively adjusting in response.
Leger conducted the WIN World Survey 2025 study in the United States and Canada.
Cutting Back: Responding to Economic Pressure
Data from the 2025 WIN World Survey, conducted in partnership with Leger USA, reveals how Americans are adjusting their spending as cost-of-living pressures mount.
- 45% of Americans have already reduced their expenses due to the rising cost of living.
- 28% are planning to reduce spending in the upcoming months.
- Only 19% say they have no plans to cut back on their expenses.
These behaviors are a clear sign of consumer resilience—Americans are proactively adjusting their priorities and managing expenses to navigate an evolving economic landscape.
Financial Anxiety Is Widespread
Leger’s Trump Tariff Tracker paint a fuller picture of Americans’ current financial mindset—marked by caution, concern, and a recalibration of expectations. As prices climb and economic uncertainty lingers, many U.S. households are confronting tough financial realities.
- 56% say they’re living paycheck to paycheck
- 47% believe the U.S. is currently in an economic recession.
- 43% of those employed are worried about losing their job within the next 12 months
Navigating What’s Next
Together, these findings highlight a clear reality: Americans are already adapting to economic pressures with resilience, making practical adjustments in the face of uncertainty. Further shifts—whether in prices, employment, or policy—may continue to test that adaptability.
Leger remains committed to monitoring these shifts, providing insights that reflect both the challenges and the strength within today’s economic landscape.
