Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on various subjects that interest the global population.
The 2025 WIN World Nutrition Survey provides a comprehensive look at global health perceptions and dietary habits. For the United States, the data reveals a nation actively striving for better health, marked by both commendable progress and areas needing attention.
Leger conducted the WIN World Survey 2025 study in the United States and Canada.
Self-Perceived Health: Room for Improvement
Only 70% of Americans describe themselves as very healthy or healthy, falling below the global average of 75%. In contrast, countries like India (91%), Indonesia (90%), and Vietnam (87%) top the list for self-rated health, showing a notable perception gap between the U.S. and other health-confident populations.
Leading in Preventive Measures: Supplement Usage
One area where Americans lead globally is in supplement use. 57% say they take vitamins either regularly or occasionally—the highest rate among all countries surveyed, and well above the global average of 34%. This reflects a culture that’s highly engaged with self-directed wellness and preventive care.
Shifting away from Processed and Indulgent Foods
Americans are making deliberate shifts away from high-convenience, high-calorie options:
- Fast food: 45% have reduced intake, while only 12% have increased it.
- Packaged food: 26% report decreased consumption, compared to 13% who have increased it.
- Sweets: 27% have cut back, whereas 18% have indulged more.
At the same time, healthier alternatives are gaining traction:
- Low-sugar or low-fat products: 32% have increased consumption, surpassing the global average of 22%.
- Organic foods: 17% report increased intake, matching the global average of 18%.
Together, these trends suggest growing momentum around mindful eating and a desire for more nutritional quality—not just convenience.
Long-Term Health Goals: A Broader Vision of Wellness
While food choices and supplements shape daily health behaviors, Americans’ motivations for maintaining their health extend far beyond diet plans and gym routines. According to Leger’s 2025 Health and Wellness Toolkit, the top reasons individuals strive to stay healthy is to improve their quality of life (71%), improve sleep (54%), manage weight (52%), relax and recenter (48%) and practice self-care (44%).
This reinforces a more holistic vision of health, where physical well-being supports mental, emotional, and social resilience. In today’s wellness landscape, health is no longer just about body metrics—it’s about sustaining energy, focus, and peace of mind.
