Once a niche topic, gut health has gone mainstream in 2025 and is now recognized as central to how we feel, look, and live. It’s no longer just about digestion but about everything from immunity and inflammation to energy and skin. The gut is increasingly seen as the body’s command center.
This report draws on insights from Leger’s Health & Wellness Community – a dedicated group of wellness-minded consumers sharing how their habits and mindsets are evolving in real time. Their voices reveal a powerful shift: digestive health is becoming a non-negotiable part of self-care and a key lens through which individuals approach their overall well-being. For brands, it’s a new standard in a fast-moving health landscape.
A New Era in Wellness Starts with the Gut
Gut health has become a top priority for most, and it’s not just something consumers know about but something they’re acting on. Many are changing how they eat, taking supplements, and adjusting daily routines to support their gut. It’s no longer seen as a digestive issue but as the foundation for energy, balance, and overall vitality. As gut-focused habits take center stage, brands have a growing opportunity to connect with this deeper, more proactive vision of wellness.
Gut Health Is Getting Personal
Gut health has moved from the sidelines to the center of how people understand and manage their well-being. While 30% report being professionally diagnosed with a gut-related condition, many more are tuning into everyday symptoms—like bloating, fatigue, and poor sleep—that they believe are connected to their digestive health.
These lived experiences are reshaping how consumers think about their bodies. The gut is no longer just about digestion; it’s seen as the body’s command center, influencing everything from energy and mood to sleep and skin. In fact, 62% believe their gut health directly affects their immune system—highlighting how integral it’s become to the larger wellness conversation. This mindset is reshaping consumer’s wellness routines, and for brands, it’s an opportunity to move beyond seasonal health fixes and play a meaningful role in year-round vitality and prevention.
From Gut Check to Whole-Body Awareness
Consumers are becoming more attuned to their bodies’ signals— especially regarding gut health. In fact, 55% said they’ve connected their gut to issues beyond digestion, including mood, sleep, skin, and immunity. This marks a meaningful shift: from managing symptoms in isolation to viewing the gut as a foundation for whole-body health.
As this awareness grows, wellness brands will be challenged to think upstream and offer tools, education, and solutions that help individuals better understand and support their bodies.
The Gut Opportunity: Where Wellness and CPG Converge
Gut health is no longer a side conversation— it’s driving how consumers define and pursue wellness. From food and beverages to supplements and personal care, consumers seek products supporting digestive balance and whole-body vitality. This is a shift from treating symptoms to building daily habits that fuel energy, immunity, and resilience. For brands, it’s a call to act. The opportunity lies in creating personal, proactive solutions rooted in the science of the gut. As consumers build gut health into their routines, brands that meet them there will stay relevant and earn lasting trust.
Unlocking the Power of the Health & Wellness Community
Looking to tap into this evolution in wellness behavior? Leger’s Health & Wellness Community gives brands direct access to high-intent consumers who are shaping the future of wellness.
Whether you’re testing new product ideas, uncovering emerging rituals, or exploring white space opportunities, Leger’s Health & Wellness Community offers a powerful platform to co-create with the consumers who are one step ahead.
Contact our team to learn how we can support your next move.
