Achieving health and wellness goals has become a top priority in 2025, but many consumers face daily obstacles that make progress a challenging journey. From skyrocketing grocery prices to the emotional rollercoaster that leads to stress eating, maintaining a balanced approach to overall well-being can feel overwhelming.
Our 2025 Health and Wellness Toolkit provides valuable insights into how consumers manage their weight. Whether the goal is to shed a few pounds or simply build a healthier relationship with food, this comprehensive report offers key findings to guide future business decisions and support health-conscious consumers. Read on to discover some of the key insights we’ve gathered.
But here’s the thing: attaining your goals isn’t just about one’s willpower and mindset; it’s about identifying challenges and finding sustainable strategies to overcome them.
The Biggest Weight Management Challenges Consumers Face
Many individuals struggle with weight management due to a combination of financial, emotional, and motivational factors. According to our Health and Wellness Toolkit:
- 44% say the lack of motivation is their biggest hurdle. Staying committed to a weight management plan can be challenging, especially when progress feels slow.
- 38% point to the cost of healthy food as a major barrier. With grocery prices soaring, many consumers find it difficult to afford nutritious options, often opting for more budget-friendly, which are, in most part, highly processed alternatives.
- 37% struggle with emotional eating, using food as a coping mechanism for stress, anxiety, or boredom.
Interestingly, emotional eating appears to impact women at a higher rate (41% vs. 30% for men), which research suggests could be linked to biological and psychological factors. Studies indicate that hormonal fluctuations, societal pressures, and emotional regulation differences contribute to a higher tendency for women to engage in stress-related eating. (Source: National Library of Medicine)
How Are Consumers Overcoming These Challenges?
Despite these obstacles, many consumers actively work on their weight management through strategies such as:
- Regular exercise (83%): Whether it’s hitting the gym, going for a walk, or engaging in home workouts, consistent physical activity remains the top strategy for weight management.
- Diet modifications (62%): Many adjust their eating habits by reducing processed foods, incorporating more whole foods, and practicing portion control.
- Maintaining a regular sleep schedule (49%): Sleep plays a crucial role in weight management, as poor sleep can lead to increased hunger hormones and decreased motivation for exercise. Prioritizing rest is a key factor in long-term success.
To discover all the insights, consult our Health and Wellness Toolkit!
Winning in Wellness: How Brands Can Lead the Future of Weight Management
Weight management in 2025 remains a complex journey, but consumers are finding innovative ways to stay on track and achieve lasting health and wellness goals. With shifting priorities, new technologies, and evolving attitudes toward health, brands have a unique opportunity to lead the conversation and provide meaningful solutions.
Brands that stay ahead of these trends can deepen consumer trust, drive engagement, and position themselves as industry leaders. Understanding what truly resonates with today’s consumers is key to delivering impactful products and services.
Unlock powerful insights and discover how our team can help your brand stay ahead. Download the Health and Wellness Toolkit today.
