Lottery and gaming
Finding out what makes the lottery player or gamer tick is at the core of Leger’s research mantra. Whether it is by segmenting regional players and non-players to help government-run lotteries understand their market, or by using longitudinal tracking studies to discover how players’ attitudes and motivations change over time, Leger’s Lottery and Gaming team can help bring clear answers to the questions at the root of the research.
As experts in the Lottery and Gaming field, Leger has been chosen to conduct all types of gaming studies over the past 20 years.
The Leger team has also moderated over 500 qualitative, ideation-oriented casino game focus groups in the past five years, in 11 different countries on every continent. Leger helped create the first true 3-D multimedia casino game in 2014.