Leger AI
Artificial Intelligence Guided by Human Intelligence
At Leger, we believe artificial intelligence does not replace human intelligence; it amplifies it. We integrate AI into our day-to-day practices to help our clients access strategic insights faster and uncover learnings that traditional research methods alone could never reveal. While AI accelerates the analysis of information at scale, our human expertise and methodological rigor ensure its reliability and turn it into actionable recommendations.
Try Smart Persona Powered by Leger
Smart Persona, powered by Leger, is an AI-driven solution that enables real-time conversations with custom-built synthetic personas, turning weeks of research into actionable insights in seconds.
Our Approach to Artificial Intelligence
For us, the true power of artificial intelligence rests on two inseparable pillars: reliable data and proven expertise. That is exactly what Leger delivers to its clients. Backed by the unmatched quality of our panel and the expertise of more than 320 professionals, we are uniquely positioned to fuel artificial intelligence solutions that are high-performing, trustworthy, and genuinely useful for decision-making.
Our vision is clear: artificial intelligence does not replace human intelligence; it amplifies it. AI is a tool that strengthens human expertise. It automates and accelerates certain stages of analysis, while freeing up time for what truly matters: analyzing, interpreting, and transforming data into meaningful, actionable insights.
At Leger, AI is not just artificial intelligence; it is augmented intelligence.
Leger AI: Discover Our Innovation in Synthetic Personas
Missed our webinar on Smart Persona powered by Leger? Watch it now to learn how synthetic data is transforming the way organizations understand their audiences.
Here is what is included in the webinar:
- ^The vision and collaboration driving this new approach
- ^How synthetic personas work — and the value they unlock for organizations
- ^A live demonstration (case study)
- ^How to put this tool to work to accelerate decision-making
Our Scientific Comittee
Recognizing the importance of strong AI governance, we have established a Scientific Committee made up of leading experts. Their role is to guide our decisions and ensure that our practices meet the highest standards.
Jacques Nantel
Jean-Marc Léger
Sarah Mottet
Sarah Mjidou
Dharmendra Jain
Ray Poynter
Maxime Cohen
Jacques Robert
Our AI Initiatives
Designed to accelerate decision-making, these proven solutions that combine research expertise and artificial intelligence to generate faster, richer, and more actionable insights.
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Smart Persona
Chat with your synthetic segments in real time.
AI-moderated interviews
Conduct hundreds of interviews in parallel in just a few hours.
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Cube AI
Optimize your advertising creatives with AI.
Synthetic Survey
Coming soon!
Discovering deeper insights across industries
Our research industry experts utilize AI to tailor services to individual preferences, revolutionizing the customer experience across industries.
Offering advanced research solutions and products
We’re at the forefront of developing innovative research methods and products, employing the latest machine learning and language models for comprehensive data analysis.
Connecting human behavior with data-driven intelligence
The Cube AI solution is a data-driven advertising test platform. It leverages artificial intelligence to enable precise measurement of advertising effectiveness across attention, emotion, facial recognition, and eye-tracking, offering a comprehensive view of customer engagement in real-time. This innovative application, utilizing biometric data alongside traditional respondent-level data and Leger’s well-established panel norms, enables clients to make better, faster and more informed advertising decisions.
Take the Next Step with Leger
Let us connect you with the perfect team to leverage our AI initiatives for your success.