Leger AI
Artificial Intelligence Guided by Human Intelligence
At Leger, we believe artificial intelligence does not replace human intelligence; it amplifies it. We integrate AI into our day-to-day practices to help our clients access strategic insights faster and uncover learnings that traditional research methods alone could never reveal. While AI accelerates the analysis of information at scale, our human expertise and methodological rigor ensure its reliability and turn it into actionable recommendations.
AI Canadian Webinar
Learn how synthetic personas can unlock deeper audience understanding and accelerate smarter decision-making.
Our Approach to Artificial Intelligence
At Leger, AI is not just artificial intelligence; it is augmented intelligence.
Our Scientific Comittee
Recognizing the importance of strong AI governance, we have established a Scientific Committee made up of leading experts. Their role is to guide our decisions and ensure that our practices meet the highest standards.
Jacques Nantel
Jean-Marc Léger
Sarah Mottet
Sarah Mjidou
Dharmendra Jain
Ray Poynter
Maxime Cohen
Our AI Initiatives
Artificial intelligence is an integral part of our day-to-day. We integrate advanced technologies to enhance the efficiency and quality of our analyses, while maintaining the highest methodological and ethical standards. Our teams are trained and equipped to use AI thoughtfully, in support of rigorous and reliable insights.
BLANK - DO NOT DELETE
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Robust Governance
We have established clear frameworks to guide the integration of artificial intelligence tools across our operations. This governance ensures that AI is used responsibly, consistently, and securely throughout the organization.
Greater Efficiency Without Compromise
Artificial intelligence is a powerful tool that helps optimize the efficiency of our operations while maintaining a high level of accuracy and data quality. It serves as a strategic ally for our teams, but will never replace their expertise.
BLANK - DO NOT DELETE
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Combining AI with the Power of Data
Solutions such as Cube AI leverage artificial intelligence to enhance the analysis of attitudes and behaviors, alongside traditional data sources. These approaches deepen understanding while remaining firmly grounded in rigorous research methodologies.
Discovering deeper insights across industries
Our research industry experts utilize AI to tailor services to individual preferences, revolutionizing the customer experience across industries.
Offering advanced research solutions and products
We’re at the forefront of developing innovative research methods and products, employing the latest machine learning and language models for comprehensive data analysis.
Connecting human behavior with data-driven intelligence
The Cube AI solution is a data-driven advertising test platform. It leverages artificial intelligence to enable precise measurement of advertising effectiveness across attention, emotion, facial recognition, and eye-tracking, offering a comprehensive view of customer engagement in real-time. This innovative application, utilizing biometric data alongside traditional respondent-level data and Leger’s well-established panel norms, enables clients to make better, faster and more informed advertising decisions.
Take the Next Step with Leger
Let us connect you with the perfect team to leverage our AI initiatives for your success.