Lottery & Gaming

Win big with a new gaming strategy 

Grow responsibly and steadily while navigating the future of lottery and gaming.

Adapt faster with data and insights

How do you grow your business while staying committed to responsible gaming practices?

Lottery agencies must manage a delicate balance in an ever-changing industry.

More and more, we’re seeing increased competition, slowly evolving retail practices and barriers to entry, and regulatory frameworks that differ from jurisdiction to jurisdiction.

We’re here to be your trusted partner, helping you stand out and stay ahead with custom research solutions.

Some of our satisfied clients include Hoosier Lottery, the Virginia Lottery, Northstar New Jersey, and more.

Strategic advice across categories

In addition to custom qualitative, quantitative, or hybrid research, some of our lottery & gaming market research expertise you can leverage includes:

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Usage and attitude studies

Understand consumers’ perceptions and gaming habits so you can identify market opportunities and stay ahead of the competition.

Concept testing

Test your ideas at an early stage of the product development process and understand consumer preferences so you can refine new products before launching.

Segmentation

Develop a comprehensive understanding of the market landscape, your target audience, and the best way to reach them.

Problem gambling prevalence

Explore problem gambling rates among the population and develop strategies to mitigate harm.

What makes us different?

Comprehensive category expertise

No matter your category—scratch tickets, draw games, iLottery, sports betting, online gambling brick and mortar gambling—you can count on working with a qualitative and quantitative research expert who understands the intricacies of your business.

Nearly a century of combined experience

Our clients frequently tell us it’s great working with us because they don’t need to educate us about their business, products, and consumers because of our deep expertise in the industry.

Regional expertise

Our deep understanding of trends, game sales, lottery culture, and jurisdictional regulations helps us hit the ground running on your project.

Advanced analytics

When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team.

Comprehensive category expertise

No matter your category—scratch tickets, draw games, iLottery, sports betting, online gambling brick and mortar gambling—you can count on working with a qualitative and quantitative research expert who understands the intricacies of your business.

Nearly a century of combined experience

Our clients frequently tell us it’s great working with us because they don’t need to educate us about their business, products, and consumers because of our deep expertise in the industry.

Regional expertise

Our deep understanding of trends, game sales, lottery culture, and jurisdictional regulations helps us hit the ground running on your project.

Advanced analytics

When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team.

Grow responsibly with lotto & gaming insights

Utilize our expertise to fuel your growth.