Actors’ Strike and Changes in Streaming Habits

October 18, 2023

The Hollywood writers’ strike has ended, but the actors are still on strike. From October 6 to 9, 2023, we surveyed Americans about the impact of the strike on their watching habits and their opinion on the situation.

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Some of the key highlights of our survey about changes in streaming habits and the actors’ strike include…

More Americans have turned to alternative content methods.

  • Scripted entertainment programs are the type of content that is the most watched by Americans; 78% watch at least one hour of scripted programs in a typical week.
  • Half of Americans (48%) saw at least one movie in a theater in the past year.
  • 26% of Americans report watching more videos on social media compared to two years ago, while 51% report watching about the same amount and 16% report watching less. The proportion who are watching more videos on social media is even higher among those aged 18 to 34, at 46%.
  • 59% of Americans watch the same amount of scripted TV as two years ago. The number is even higher among those aged 55 or older, at 67%.
  • 69% of Americans are subscribed to at least one streaming service, while 28% are not subscribed to any. The main reasons for not subscribing to streaming services are the high cost and the lack of interest in watching more programming.

A high proportion of Americans have noticed the absence of new programs on TV.

  • 69% of Americans have noticed the absence of new programs due to the strike to some extent.
  • Due to the absence of new programs, 22% switched to watching types of content other than scripted programs, 34% caught up on shows they hadn’t had the chance to watch yet, and 44% did not really change their habits.
  • When it comes to the ongoing dispute between actors and producers, studios, and distributors, 34% of Americans side with the actors, while only 7% support the producers, studios, and distributors. Another 29% have sympathy for both sides.

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