Discover the future of
ad optimization

This innovative platform uses AI algorithms and biometric data to deliver deep insights into viewers’ levels of attention and emotions. We then combine these results with traditional respondent-level data, delivering insights that drive your ad’s impact and compare to the Leger’s well-established panel norms.

How Does Cube AI Work?

Gain an in-depth understanding of Cube AI, including how it works, case studies, and key learnings that you can apply to your advertising strategy.

  • ^Leverage biometric data
  • ^Gain AI-powered insights
  • ^Measure true ad impact

Emotions drive results

Welcome to your new advertising effectiveness measurement solution.

By combining traditional methods, biometric data (facial emotions, eye movements, and attention levels), and artificial intelligence analysis, you can better understand the impact of your advertisements on the true intentions of your target audience.

Pinpoint attention-grabbing scenes, emotional impact, engagement hotspots, areas for improvement, top-performing elements, competitive performance, and A/B testing results to optimize your ad campaigns.

Cube AI uses Leger Opinion’s (LEO) high quality panel, data collection services, trusted by over 500 clients across North America. We ensure the highest standards in respondent recruitment, whether using LEO or global panel partners.

Webinar Replay: Five Key Learnings From Biometrics to Help Create More Effective Advertising

Watch our webinar to unlock the secrets to advertising optimization such as:

  • ^Moments of Truth
  • ^The Importance of the Attention Metric
  • ^Call to Action and Branding
  • ^Biometrics and Norms

What’s your Ad Impact Index Score?

Leger combines the best of both worlds – biometrics and survey data – to create an overall ad impact index score that can be used to benchmark against other ads.

Why is setting norms important?

Every day, consumers encounter around 10,000 ads. Standing out is not just important—it’s essential.

By establishing norms, we create baselines and industry averages to measure how your ads impact your audience.

This ensures your advertisements not only capture attention but also evoke stronger emotional responses than your competitors.

Cube Al uses biometric data from viewers’ eye and facial movements and pairs these results with traditional respondent-level data and Leger’s well-established panel norms.

Our team of research experts will develop custom norms that can be applied to your advertising strategy. Request a demo today.


“For my entire career, I’ve worked for research companies that have evaluated advertising recall and diagnostics through stated consumer preferences via traditional surveys. The Leger Cube AI solution leverages biometrics enhanced with traditional survey outputs to give clients a much more powerful and comprehensive measure of consumer responses to advertising, providing insights that weren’t possible via survey metrics alone.”

Steve Mossop, EVP Western Canada, Leger

“Our team at Cube AI is dedicated to revolutionizing the way advertisers understand and influence consumer behavior. By focusing on measuring attention and emotions, we help companies significantly improve their advertising ROI, by ensuring their ads impact on the audience is optimized.”

Neil Fleischer, CEO/Co-Founder Cube AI

See the powerful results for yourself

Our team of experts will share the process and success stories to get you started.