Your guide to understanding the CPG landscape 

Leverage rising market trends to gain momentum and grow your brand.

Brand Momentum 2024  Presentation

Download the presentation from the October 17, 2024 webinar to learn about the Brand Momentum Model and its application in two case studies: the dog food and laundry detergent industries.

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  • ^Measure your performance compared to competitors
  • ^Assess strategy and marketing impact over time
  • ^Identify growth opportunities in new market segments

About the study

Does your brand have what it takes to stay relevant and grow? Which competitors will rise, thrive, or face risks soon?


Our Brand Momentum study has the answers.

When your brand is analyzed by our Brand Momentum model, it is given a score for strength and vitality, which together form the Brand Momentum Index.

These scores are shown on a Momentum Spectrum, clearly showing your brand’s position and future trajectory if nothing changes. 

Curious to Learn More?

Watch the 2024 webinar recording. Here’s what you can expect:

  • ^An overview of the model and how it works
  • ^How brands can use the model and why it’s important
  • ^The methodology
  • ^Two case studies to show the model in action (one on the dog food industry and one on the laundry detergent industry)
  • ^Q&A to answer more specific questions
  • ^And more!
Watch the webinar
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At Leger, we empower our clients with unparalleled market insights through our new Brand Momentum study. This unique offering allows brands to measure their performance against competitors using our proprietary model. By evaluating brand strengths, weaknesses, and essential features for growth, our study helps clients enhance strategic decision-making. With a deep understanding of brand momentum for their own brand as well as competitors, clients can navigate market dynamics more effectively, refine their marketing strategies, and optimize resource allocation. This comprehensive approach enables brands to retain loyal customers, attract new ones, and drive continuous innovation, ensuring sustained success and market leadership.

Tracey Berkenbush, Senior Vice President, Leger USA

Unlock comprehensive CPG insights

Learn how this study can be adapted further to your needs.

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