Your guide to understanding the CPG landscape 

Leverage rising market trends to gain momentum and grow your brand.

Brand Momentum 2024  Presentation

Download the presentation from the August 28, 2024, webinar to learn about the Brand Momentum Model and its application in a case study of the Canadian skincare industry.

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  • ^Measure your performance compared to competitors
  • ^Assess strategy and marketing impact over time
  • ^Identify growth opportunities in new market segments

About the study

Does your brand have what it takes to stay relevant and grow? Which competitors will rise, thrive, or face risks soon?


Our Brand Momentum study has the answers.

When your brand is analyzed by our Brand Momentum model, it is given a score for strength and vitality, which together form the Brand Momentum Index.

These scores are shown on a Momentum Chart, clearly showing your brand’s position and future trajectory.

INTERACTIVE REPORT: The study includes an interactive dashboard that enables filtering, exploration, and comparison of results against benchmarks and competitors. 

Curious to Learn More?

Watch the webinar recording. Here’s what you can expect:

  • ^The context of the study 
  • ^Why it’s important for brands 
  • ^The methodology 
  • ^Case study on the skincare industry in the Canadian market
  • ^Q&A session
  • ^And more!
Watch the webinar
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In an increasingly competitive marketplace, understanding the dynamic trajectory of brand momentum is not just desirable – it is the key to success. Brand Momentum, leveraging our proprietary model validated through the evaluation of over 200 brands across multiple sectors, is crucial. It not only measures a brand’s current standing in the hearts and minds of consumers but also forecasts its future positioning. By evaluating how brands emerge, grow, and potentially decline, we equip businesses with the foresight needed to innovate proactively and stay relevant. This approach is crucial in a landscape where brand loyalty can shift rapidly and consumer preferences quickly evolve.

Luc Dumont, Senior Vice-President & Hélène Crepin, Senior Vice-President

At Leger, we empower our clients with unparalleled market insights through our new Brand Momentum study. This unique offering allows brands to measure their performance against competitors using our proprietary model. By evaluating brand strengths, weaknesses, and essential features for growth, our study helps clients enhance strategic decision-making. With a deep understanding of brand momentum for their own brand as well as competitors, clients can navigate market dynamics more effectively, refine their marketing strategies, and optimize resource allocation. This comprehensive approach enables brands to retain loyal customers, attract new ones, and drive continuous innovation, ensuring sustained success and market leadership.

Tracey Berkenbush, Senior Vice-President, Leger USA

Unlock comprehensive CPG insights

Learn how this study can be adapted further to your needs.

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