Innovate beyond tomorrow

Innovate boldly with IDEAvate360, a modern research solution that unites consumer, influencer, and AI insights.

Speak with an expert
  • ^Future-proof your ideas
  • ^Set new trends
  • ^Propel your brand forward

How does IDEAvate360 work?

Custom–built by researchers and innovation experts, IDEAvate360 leverages feedback from consumers and established social media/category influencers to understand current trends and see what’s next. Depending on your needs, the system can develop, refine, or validate new ideas at any stage of the innovation process.

BLANK - DO NOT DELETE

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

A fully-integrated team of experts

Get well-rounded, successful ideas at every stage of your innovation journey with the help of our collaborative team of qualitative, quantitative, and creative experts.

A modular approach

We offer a tailored experience based on your current ideation phase. Whether you’re testing existing ideas or uncovering new opportunities, our goal is to provide the support you need at every stage.

 

Dedicated partner

For a more personal and productive collaboration, the researcher you meet on day one stays with you throughout your innovation journey. This continuity means that your ideas are nurtured and guided by someone who understands your vision.

Proven success

IDEAvate360’s idea evaluation model is not just theoretical; it’s validated through real-world success stories. Our portfolio includes case studies from various industries, including food, pet, beauty, and travel.

Influential network

IDEAvate360 includes a vast network of social media influencers ready to provide combined feedback from tens of thousands of followers and be in tune with where your category is heading. By leveraging their insights and reach, we help your brand stay connected to emerging trends and consumer sentiments, ensuring that your ideas are aligned with your target audience’s preferences.

Discovery & trend identification

This first phase discovers opportunities and identifies themes to guide ideation through AI, consumer, and social media influencer insights.

Get a better understanding of the current market, gather consumer input, and explore forces that shape their behavior.

Ideation & idea screening

Themes generated during the discovery phase and preexisting client ideas are used as discussion points for the ideation session. Internal teams and social media influencers spend a full day engaging in various exercises to develop ideas.

Consumers and social media influencers are then shown each idea during screening, a process during which they evaluate ideas using a specially designed compass mapping interface.

An Idea Potential Score (IPS) is calculated for each idea to measure its success potential in today’s market and the future.

Mini concept screening & full concept development

Experienced content writers develop the ideas that receive the highest Idea Potential Score during idea screening into mini concepts. These concepts incorporate more complete product details to better represent how a final product might appear.

Consumers are shown the mini concepts to provide guidance on making the offering even stronger and to identify those with the greatest potential for engagement and purchase in the real world.

Success stories

“Working closely with our clients, we identified a unique opportunity to answer a common need and develop an innovation testing offering, specifically designed to help in early-stage innovation and be more predictive. Over the past year, this has allowed our clients to move quickly and adapt to changing consumer needs.”

Alicia Ierardi, EVP, Leger U.S.

“We understand the importance of being future-looking, both from a client perspective and in building our research offerings. IDEAvate360 includes category influencers and predictive modeling to do just that. We are proud that this approach helps our clients to grow and stay ahead of their competition.”

Tracey Berkenbush, Senior Vice-President, Leger U.S.

“As a researcher, it’s inspiring to work on modern, advanced research techniques to help our clients better prepare for the future.”

Jenna Varites, Research Director, Leger U.S.

Major pet product manufacturer launches new product

See how we leveraged pet influencer feedback to provide innovative insights and recommendations on product selection.

Learn more

International hotel chain redefines luxury offerings

See how we armed the hotel chain with social media influencer insights and validated results through data modeling.

Learn more

Fortune 500 Company Builds Million-Dollar Idea

See how we leveraged innovative methodologies to help the company fill its new product pipeline for 3-5 years.

Learn more

Redefining innovation across industries

Data-driven

Rely on data and validated research at every stage of the innovation process. We synthesize consumer and influencer insights using a validated success model to help you confidently launch new products or services.

Trendsetting ideas

Keep your finger on the pulse of current trends, stay ahead of the curve, and become a trailblazer in your industry.

Streamlined success

IDEAvate360 minimizes risks while maximizing success so you can adapt and thrive in the ever-changing marketplace.

Personalized journey

We recognize that your innovation journey is unique.
Our integrated team leverages years of innovation, research experience, and influencers within your specific category to help you bring your concepts from inception to impactful realization.

Future-proof your ideas

Innovate boldly and propel your brand forward.

Get a demo