A study on digital
platform usage

The specialized study that explores the usage, behaviors, and preferences of Canadians and U.S. residents on social media.

2026 DGTL Study: Download the U.S. Report

The 2026 DGTL Study explores the key dynamics shaping online consumer presence and decision-making.
Download the report
  • ^Refine your content strategy
  • ^Reach your target audience with more confidence
  • ^Optimize your media investments

About the study

Divided into five key chapters, the DGTL Study offers essential insights into the digital behavior of Canadians and Americans to help shape your strategies for 2026.

    Understand trends, adapt your content, integrate creators — whatever your priorities, the DGTL Study gives you the data you need to build strategies that align with today’s digital realities.

    Watch the 2026 DGTL Study Canadian Webinar

    We covered a variety of topics, including:

    • ^Platform usage
    • ^Influencers and content creators
    • ^Brands
    • ^Formats and tone
    • ^Artificial intelligence
    Watch the Canadian webinar
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    “For us at Leger DGTL, great strategies happen when data and creativity come together. The DGTL Study is designed to inspire new ideas, confirm gut feelings, and give you a strong place to start. We hope you enjoy exploring the results as much as we enjoyed putting this study together!”

    Caroline Fortin, Team leader, Content

    Enhance your digital strategy

    Learn how we can help you explore trends or conduct a custom study.

    Speak with an expert