A study on digital
platform usage

The specialized study that explores the usage, behaviors, and preferences of Canadians and U.S. residents on social media.

DGTL Study 2025: Data-Driven Social Media Behavior Insights

Download your copy of the third edition of this popular study, featuring key insights and actionable recommendations to shape your 2025 marketing strategies.

Download the summary report
  • ^Refine your content strategy
  • ^Reach your target audience with more confidence
  • ^Optimize your media investments

About the study

The 2025 DGTL Study is divided into five chapters filled with insights designed to guide your next content strategies:

  • Platform usage
  • Influencers, creators, and employee ambassadors
  • Brands
  • Advertising formats
  • Content Sources, cookies, and artificial intelligence

Whether you’re looking to understand platform usage more deeply, optimize your content to align with user preferences or integrate influencers and creators into your strategy, this study provides concrete opportunities to support your planning and decision-making. Stay tuned as we will release a U.S. version very soon!

Watch the December 5 webinar to explore the findings and hear our experts dive into the results.

Watch the Canadian webinar

New: Leon, our AI assistant

This year, take it a step further! Along with the summary report, access the complete DGTL 2025 report (100 pages) and Leon, our affordable AI agent. Dive into the data, uncover your audience’s preferences, and pinpoint the best platforms for effective investment.

Here are a few examples of questions you can ask Leon:

  • ^What are the 2025 TikTok trends?
  • ^What proportion of Canadians have a Pinterest account?
  • ^What criteria do 16- to 24-year-olds use to follow influencers?
Get Leon, the AI assistant for our DGTL Study 2025
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“The DGTL Study returns for a third edition, confirming certain trends and revealing new ones within a constantly evolving digital landscape. This year, it delves into key topics such as platform utility, the integration of employee-generated content (EGC), innovative strategies for strengthening brand visibility on social media, and the growing role of artificial intelligence. This study remains an essential tool for understanding online user behaviors and preferences!”

Sarah Mottet, General Manager, Leger DGTL

Enhance your digital strategy

Learn how we can help you explore trends or conduct a custom study.

Speak with an expert