Leger Continues its Expansion in the United States

May 1, 2024

New York, April 17, 2024 To support its rapid expansion in the USA, Leger has hired four senior market researchers to its US team bringing decades of combined experience in Leger’s areas of focus.

Heather Hart, Wayne Link, Mathew Luff and Ben Piper bring a rich tapestry of experiences and specialized skills that will significantly enhance our capabilities, drive innovation, and contribute to our mission of delivering actionable insights in our area of expertise in CPG, retail and health and wellness.

“The decision to bring on board four distinguished professionals into our US division is more than a step towards enlarging our team: it’s a leap into the future of expanding our AI, market research, innovation and analytics capabilities. With these hires’ skillsets, we are enhancing our ability to listen to the pulse of our market, anticipate trends, and deliver insights that drive success.” said Alicia Ierardi, Executive Vice President, Leger USA.

Jean-Marc Leger, CEO of Leger added, ‘’Our US development is our main focus. After making our first acquisition in the USA eighteen months ago, we are continuing our expansion through the addition of talents and through new acquisitions that we will announce over the coming months.’’

The new team members who will join Leger are:

  • Heather Hart, Associate Vice-President, Research

Heather’s career is a testament to her passion for understanding customer needs, behaviors, and attitudes to craft strategic recommendations that elevate client satisfaction. With over two decades of experience on the supplier side and nearly a decade on the client side, Heather has led a vast array of marketing research projects across different industries and methodologies. Her expertise ensures that the insights she provides are not just relevant but also actionable. Heather’s track record of success is built on a foundation of collaborative excellence and commitment to driving insights that matter. Previously, Heather worked at Material and Supply Chain Insights, showing her expertise in the market research industry.


  • Wayne Link, Vice-President, Client Development

With over 30 years of experience in consumer insights, shopper insights, and brand management on the client side, Wayne brings a wealth of knowledge and expertise. Wayne has demonstrated exceptional skill in applying strategic and data-driven approaches to achieve business results across a variety of business models including CPG, Hospitality, Retail, Pharmaceutical, and Durables. His notable accomplishments include leading innovative projects at MetrixLab, driving sales and differentiation at Ipsos, and pioneering virtual reality shopping software at PepsiCo.

  • Matthew Luff, Vice-President, Business Development

Matthew Luff is a seasoned consumer insights and sales leader with extensive experience in driving product innovation and building strategic relationships to enhance business growth. He recently was Vice President of Client Service at NAILBITER in Chicago, where he significantly contributed to product development and client relations. Prior to this role, Matthew held various leadership positions at Nielsen BASES from 2004 to 2022, where he specialized in the global restaurant sector, leading teams and boosting revenue growth. He began his career in client consulting and research analysis in the UK, quickly advancing through roles that underscored his ability to grow client relationships and manage high stakes projects.

  • Ben Piper, Vice-President, Business Development

Ben has over two decades of experience helping brands extract actionable insights from data using both quantitative and qualitative methodologies. Ben has a rich background in research, spanning initial design through to full-service execution, data analysis, reporting, and storytelling. His broad experience covers a range of verticals including CPG, Retail, Quick Service Restaurants, and Financial Services. He joins us from Zappi, where he served as a Principal Research Consultant, excelling in introducing new logos to the company and providing expert guidance on agile research programs. Prior to Zappi, Ben held significant roles at MetrixLab, Nielsen and Ipsos, where he drove multimillion-dollar research engagements and oversaw major accounts.

About Leger 

Leger is one of North America’s fastest-growing market research companies, with a significant presence in the United States. Leger USA specializes in delivering high-quality research, insights, and strategic advice, powered by AI-driven technology. Through innovative methodologies and cutting-edge analytics, Leger provides solutions that span sectors, including CPG, retail, health and wellness, and travel. Leger’s commitment to accuracy enables clients to navigate the complexities of their industry and niche, across all generations. For more information, visit leger360.com.






For more information:  

Jonah Presser

PR and Communications Specialist 



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