The end of the year is traditionally a time for reflection. But this year, it’s probably better to look ahead, and focus on some of the hopeful signs we see emerging as the new year begins.
To help businesses get off to a good start in 2021, the team here at 360 Market Reach has assembled an exclusive eBook looking at the positive trends that we think will shape the consumer market next year. Drawing on data we collected from our ongoing market research studies, our exclusive online research communities, our research partners and our clients, we’ve put together an informative list of the The Top 5 Consumer Trends That Will Shape 2021.
So, what can you expect in the coming months—apart from the unexpected?
The trend of people working from home appears to be going places. To resort hotels, for example. Possibly even poolside. And online shopping is taking on entirely new dimensions, venturing into the 3D realm of virtual shopping, with digital showrooms and electronic avatars that let you try on that new wardrobe from the comfort of your couch.
Speaking of comfort, as Americans come to terms with the less-than-healthy habits during the pandemic, we expect to see a new health and wellness consumer trend: the rise of functional comfort foods. And meatless alternatives will continue to gain popularity. But those aren’t the only type of enlightened purchasing decision that socially conscious consumers will be making in 2021, as they seek to balance living well with doing good.
And even as the pace of change accelerates, one thing remains the same: breakfast really is the most important meal of the day. Only now, it’s for dinner.