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Travel Trends Canada: Canadians Are Travelling More as U.S. Travel Slows and Domestic Trips Rise
Despite economic pressures and global uncertainty, travel remains firmly on Canadians’ radar. However, where Canadians plan to travel is...
Canada Politics: Mark Carney Holds Strong Approval While the NDP Faces a New Test Under Avi Lewis
A new Leger poll suggests the federal political picture in Canada remains defined by Liberal stability and NDP uncertainty. The Liberals,...
2026 FIFA World Cup: Awareness Rises in Canada, but Fan Engagement Remains Limited
With less than three months to go until the official kick-off of the 2026 FIFA World Cup, the event no longer seems like something...
Canadian Donations to Charity Stable Despite Continued Pressure on Household Finances
At a time when many Canadians are still watching their budgets closely, charitable giving has proven more resilient than expected. A new...
Iran War: Most Canadians Want Neutrality, Leger Poll Finds
As the Iran war reshapes global diplomacy and energy markets, new Leger data shows Canadians are paying attention, opposing direct...
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Canadian financial institutions face a promise-resilience risk hiding in plain sight
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose...
The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
The Pollster Polled: Jean-Marc Leger
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive...
Beyond Value: How Canadians Are Redefining What Is “Worth It” in Everyday Purchases
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural....
Governing for Trust: What Canadians are Telling Financial Regulators and Institutions Right Now
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data...
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