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Neighbours, Not Twins: How Canadians and Americans See Each Other
Canada and the United States share one of the world’s closest bilateral relationships, spanning trade, defence, travel, culture, and...
Canada Day 2026: Canadian Pride Holds Strong, But Regional Tensions Remain
As Canadians prepare to mark Canada Day, Leger’s latest survey finds that national pride remains a strong point of connection across the...
Canadian Summer Travel Plans Stay Strong, but Costs Are Rewriting the Itinerary
Canadians are still planning to travel this summer, but the way they travel is changing. In our latest study on Canadian travel intentions...
Federal Polling: Liberals Maintain Lead as Satisfaction with Carney Government Rises
The latest Leger federal polling shows a stable federal landscape: the Liberals continue to lead nationally, the Conservatives hold their...
Canadians Continue to Feel Cautious About the Economy
The latest wave of our Economic Confidence survey points to a familiar but important tension: Canadians are not seeing a sharp new...
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Prescription Drug Affordability in Canada: When Coverage Isn’t Enough
Prescription drug affordability is becoming a cost-of-living and access-to-care issue. It is also part of the broader conversation about...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and...
The Biggest Survey Design Mistakes in Academic Research
A well-designed survey can produce reliable, meaningful data. A poorly designed one can compromise an entire study. And yet, survey design...
The KPI Canadian bank data teams may be missing: Permission Elasticity
By Susan Sanei-StampCanadian banks are investing heavily in smarter personalization. Better advice, more relevant offers, predictive...
From Funding Approval to Data Collection: Academic Research Participant Recruitment Challenges
Receiving research funding is a major milestone. After months of grant writing, revisions, and waiting for approval, it can feel like the...
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