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Federal Politics: Liberals Reach 49% Support, Open 14-Point Lead Over Conservatives
Less than a year after the 2025 federal election, the minority Liberal government led by Mark Carney continues to strengthen its position...
46% of Canadians still plan to travel to Mexico, despite recent episodes of violence and concern
Recent outbreaks of violence in Mexico, following the death of cartel leader known as “El Mencho,” have dominated international headlines....
GLP-1 Medication: Usage, Interest, Motivations, and Reported Behavior Shifts
Prescription GLP-1 medications are increasingly part of the health and wellness conversation, spanning metabolic health, weight...
Leger and Plus Company Partner to Advance Market Research with Smart Persona
Leger, Canada’s largest Canadian-owned polling, market research and analytics firm, has partnered with Plus Company to integrate Smart...
Most Canadians Support Allowing More Chinese Electric Vehicles Into the Market
According to a new national survey conducted by Leger, a majority of Canadians (61%) support allowing more Chinese electric vehicles (EVs)...
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The Strengths and Weaknesses of Synthetic Data
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry...
The Pollster polled: Jean-Marc Leger
What if, for once, we reversed the roles? At Leger, we are used to asking the questions, analyzing the answers, and uncovering the...
Beyond Value: How Canadians Are Redefining What Is “Worth It” in Everyday Purchases
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural....
Governing for Trust: What Canadians are Telling Financial Regulators and Institutions Right Now
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data...
The Great Retail Loyalty Shift
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most misunderstood, topics in the industry today....
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