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Ontario Report Card: October 2025
From October 10 to October 13 and from October 17 to October 20, 2025, we surveyed Ontarians on their provincial and municipal...
Halloween Habits and Beliefs
From October 24 to 26, 2025, we surveyed Canadians to know more about their spending and habits related to Halloween, as well as their...
Government of British Columbia Report Card: October 2025
Every few months, Leger conducts a study on the performance of the British Columbian government. This time, the study was conducted...
Government of Alberta Report Card: October 2025
Every few months, Leger conducts a study on the performance of the Albertan government. This time, the study was conducted between October...
Perceptions of Pipeline Development in Canada
This week, we conducted a survey of Canadians to explore their attitudes toward pipeline development and energy policy. Half of Canadians...
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The Secret to Funding Success? Smarter Data Storytelling
Securing a research grant is never easy. Review committees are flooded with strong proposals, and often, the difference between a winning...
5 Reasons Academic Researchers Choose Leger
In a world where academic research moves fast, having the right partner makes all the difference. Researchers need more than just...
Humour in Advertising: The Keys to Ensuring the Brand Isn’t Forgotten
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets repeated in offices,...
Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers...
Craft Advertising That Leaves a Mark, No Matter the Market
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often...
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