Mission, values and commitment

Our mission


Our in-depth knowledge of market culture and trends, our efficiency and the accuracy of our results, as well as our highly qualified staff, make Leger one of the smartest polling and marketing research firms out there.


In accordance with the highest industry standards, and using our leading expertise, we passionately serve our national and international clientele.


Our marketing research and strategy services have been designed to evolve and progress in sync with market demand and clients who require the best knowledge and the most precise strategies. Leger distinguishes itself through its ability to integrate leading-edge technologies into its approach in order to optimize the depth of its recommendations.

Our vision

To become the undisputed reference in polling, marketing research and strategy in North America by bringing together the leading experts, using the best digital technologies and offering the best marketing advice, all in an effort to contribute to our clients’ success.

Our values

Leger’s core values are built on 30 years of experience and have evolved over time. They guide our decisions and behaviours daily and provide a common foundation that all employees share and are committed to upholding.

Quality and integrity

We strive to deliver top-notch work while ensuring that our experts apply the highest quality control standards. We implement the most stringent ethical standards and principles. We provide our clients with precise, reliable analyses.


We are curious by nature and looking to improve in everything we do. We constantly seek new approaches and stay on top of trends to develop new products and services that meet our clients’ needs.


We employ motivated individuals who are passionate about their work and always looking to improve themselves and the company.


Collaboration, team spirit and information sharing among our different teams and offices across North America are key ingredients for our business success.


Our commitment to quality

Leger is a member of the Canadian Research Insights Council (CRIC), the industry association for the market/survey/insights research industry. CEO Declaration of Compliance with ISO 20252:2019. CEO Declaration of Compliance with CRIC Standards.


Leger is a member of ESOMAR (European Society for Opinion and Market Research), the international association of opinion polling and marketing research professionals. As such, Leger is committed to following the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

Leger is a member of the Insights Association, the American association for marketing research and analytics.

Leger is a founding Member of WIN (Worldwide Independent Network of Market Research and Polling), one of the largest independent associations in the world.

Leger is a sponsor of CAIP Canada, Canada’s professional body for Certified Analytics and Insights Professionals who uphold CRIC’s marketing research and public opinion research standards. CAIP Canada is globally endorsed by ESOMAR and the MRII/University of Georgia.