Mission, values and commitment

Our mission

Smart

Our in-depth knowledge of market culture and trends, our efficiency and the accuracy of our results, as well as our highly qualified staff, make Leger one of the smartest polling and marketing research firms out there.

Reliable

In accordance with the highest industry standards, and using our leading expertise, we passionately serve our national and international clientele.

Innovative

Our marketing research and strategy services have been designed to evolve and progress in sync with market demand and clients who require the best knowledge and the most precise strategies. For these reasons, Leger distinguishes itself by its ability to integrate leading-edge technologies into its approach in order to optimize the depth of its recommendations.

Our vision

To become the undisputed reference in polling, marketing research and strategy in North America by bringing together the leading experts, using the best digital technologies and offering the best marketing advice, all in an effort to contribute to our clients’ success.

Our values

Since incorporating over 30 years ago, we have carefully cultivated and evolved our core values. These guide our day-to-day decisions and behaviour, and form a shared standard that employees are committed to upholding.

Quality and integrity

We strive to deliver top-notch work while ensuring that our experts apply the highest quality control standards. We implement the most stringent ethical standards and principles. We provide our clients with precise, reliable analyses.

Innovation

Curious by nature and looking to improve in everything we do. Constantly seeking new approaches and trends to develop new products and services that meet our clients’ needs.

Commitment

We employ motivated individuals who are passionate about their work and always looking to better themselves and the company.

Collaboration

Collaboration, team spirit and information sharing among our different teams and offices across North America are key ingredients for our business success.

 

Our commitment to quality

Leger is a member of ESOMAR (European Society for Opinion and Market Research), the international association of opinion polling and marketing research professionals. As such, Leger is committed to following the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

Leger is a member of the Insights Association, the American association for marketing research and analytics.

Leger is a founding Member of WIN (Worldwide Independent Network of Market Research and Polling), one of the largest independent associations in the world.