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Ebola Preparedness Enters the World Cup Conversation
As the Ebola outbreak in Central Africa continues to draw international attention, Canadians are weighing the risks at home, the role of public health authorities, and what precautions may be needed...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance...
The Biggest Survey Design Mistakes in Academic Research
A well-designed survey can produce reliable, meaningful data. A poorly designed one can compromise an entire study. And yet, survey design is often underestimated. It’s more than just a series of...
The KPI Canadian bank data teams may be missing: Permission Elasticity
By Susan Sanei-StampCanadian banks are investing heavily in smarter personalization. Better advice, more relevant offers, predictive nudges, and AI-supported experiences are quickly becoming part of...
Alberta Is Watching the Separation Debate, But Most Want to Stay in Canada
As Alberta’s sovereignty and separation debate continues, new Leger data shows a clear divide between attention and support. Albertans are following the conversation closely, but most still want the...
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