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Alberta Politics: UCP Widens Its Lead as Separation Tensions and Cost Pressures Shape the Debate, Leger Poll Finds
As Alberta moves further into 2026, the province’s political landscape is being shaped by a mix of shifting voter preferences, economic uncertainty, and persistent pressure on key public services....
Federal Politics: Canadians Remain Satisfied as Liberals Hold Lead
Canadians’ views of the federal government remain largely positive, with a majority expressing satisfaction with the government led by Prime Minister Mark Carney. Among decided voters, 48% say they...
A New Generation of Qualitative Research, Powered by AI
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers. At the same time, it has long...
The Customer Journey as We Know It No Longer Exists
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process...
U.S. Politics and Public Sentiment: Trends from the April 2026 Survey of Americans
This report analyzes the April 2026 Survey of Americans, covering 2028 voting intentions (52% Democratic vs 42% Republican), Trump’s 45% approval rating, and 38% identification with the MAGA movement.
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