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A New Generation of Qualitative Research, Powered by AI
Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers. At the same time, it has long...
The Customer Journey as We Know It No Longer Exists
For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process...
U.S. Politics and Public Sentiment: Trends from the April 2026 Survey of Americans
This report analyzes the April 2026 Survey of Americans, covering 2028 voting intentions (52% Democratic vs 42% Republican), Trump’s 45% approval rating, and 38% identification with the MAGA movement.
Front-of-Pack Labelling Is Changing the Conversation, But Not the Whole Story
This year, new Canadian front-of-pack (FOP) nutrition symbols are beginning to appear on grocery shelves, calling out products high in sugar, sodium, or saturated fat. For shoppers, that small...
Canadians Hold Negative Views of Israel, but Still Support Core Rights, Leger Poll
As the regional crisis around Israel has widened in recent weeks, from the Iran war to continued Israeli military action in Gaza and renewed strikes in Lebanon, new Leger data suggests Canadians are...
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