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Post-British Columbia Election Sentiment
From November 1-4, 2024, we surveyed British Columbians on the outcome of the 2024 legislative elections.Key findings BC residents are split relatively evenly as to whether they are happy with the...
Federal Voting Intentions: November 2024
Every month, we conduct a survey of Canadians to explore their views on the current government and politics in Canada. This month, our survey was conducted between November 1st and 3rd, 2024. Some...
Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success
In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements...
Cracking the Newcomer Code: Spring 2024 Edition for Public and Financial Institutions
Canada's immigration policies play a key role in its social and economic fabric, and that is why, in spring 2024, we worked to bring public and financial institutions closer to Canadian newcomers....
Halloween
From October 25 to 27, 2024, we surveyed Canadians to know more about their spending and habits related to Halloween. Some of the key highlights of our survey about Canadians’ Halloween habits...
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