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Economy and Finance: September 2024
Every month, we conduct a survey of Canadians and Americans to explore their views on the economy and finances. This month, our survey was conducted between September 27 and 29, 2024. Some of the...
BC Provincial Polling: Week of September 30
As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to provide up-to-date polling and insights related to the upcoming election. This...
Sports Betting
From September 6 to 8, 2024, we surveyed Canadians and Americans on their sports betting habits, what sports they bet on, and the advertisements around sports betting. For any questions about our...
The Importance of Emotional Dynamics in Advertising: Insights from Cube
At Cube AI and Leger, our analysis of thousands of participants’ reactions to ads reveals a powerful insight: an ad’s success and how consumers perceive the brand is deeply influenced by the shifts...
National Truth and Reconciliation Day
Since 2021, September 30 has been the National Truth and Reconciliation Day in Canada. From September 16 to 23, 2024, we surveyed Canadians to understand their attitudes and actions they will be...
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