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Canadians See More Extreme Weather, and Support for Water Restrictions Remains Strong
As another summer begins, Canadians are paying closer attention to the link between extreme weather and local water use. Our latest survey on attitudes toward extreme weather events and water...
Quebec Voting Intentions: The PQ Remains Ahead, but the Race Is Far From Settled
Four months ahead of Quebec’s next provincial election, scheduled for October 5, 2026, according to Élections Québec, Quebec’s political landscape remains wide open. The latest Leger-Québecor survey...
Ebola Preparedness Enters the World Cup Conversation
As the Ebola outbreak in Central Africa continues to draw international attention, Canadians are weighing the risks at home, the role of public health authorities, and what precautions may be needed...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance...
The Biggest Survey Design Mistakes in Academic Research
A well-designed survey can produce reliable, meaningful data. A poorly designed one can compromise an entire study. And yet, survey design is often underestimated. It’s more than just a series of...
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